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Brain Friendly Change – Podcast with Apella

This week, we welcome Deborah Hulme from Minerva Inspires to the Little Questions Podcast to discuss organisational and cultural change in business.

Communicators are often asked to play a prominent role in supporting organisational change programmes but, as many of us know, they can be complex and fiendishly difficult to get right. Two thirds of transformation projects fail, taking longer and costing more than business leaders anticipate, and change done ‘to’ an organisation is rarely as effective as change done ‘with’ an organisation.

While communications is never solely responsible for the success or failure of transformation programmes, there are pitfalls to under-communicating a powerful vision for change, just as there are to over-communicating a poor one.

So what makes organisational and cultural change so difficult? And what could we in comms do to help the firms we work in and with do it better?

With us to answer these questions and more is our special guest this week, Deborah Hulme. Deborah has been instrumental in delivering change and transformation across a range of large multinational organisations. Combining the latest learnings from science with a deep understanding of the realities of effective practical application, Deborah works with businesses to access the potential that lies within every organisation, team and individual.

This edition of The Little Questions podcast is presented by Apella Partner, Sam Bevans. Sam has almost 20 years’ experience in campaign strategy and delivery across a diverse range of clients, including AstraZeneca, Capita, Drax Power, Nationwide, UBS, and Volkswagen.

Sam is joined by Apella Partner Andrew Brown who is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com

This podcast was produced by The Podcast Coach.

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Marina Dieck

Executive Coach + Mentor

Marina incorporates a unique blend of consultative coaching and neuroscience in her work with clients and organisations. A Master Global Coach – she enjoys supporting executives in their journey to be more inspired, courageous, and conscious leaders so they can make a greater difference with their teams and in their organisation.

Ian Hunt

Business Transformation Expert – People, Process and Technology

Ian is a Business Transformation Specialist and Executive Coach with over twenty years of international experience working with global companies and government.  With a solid background in Psychology and Anthropology, accompanied by skills and methods in analysing and aligning complex organisations, Ian brings more than three decades of experience in working at the forefront of co-design. 

Karen Evans

Financial Controller

Karen is the financial backbone of Minerva Inspires, overseeing all invoicing and financial management with precision and care. Her dedicated and efficient service supports our team, suppliers, and clients, ensuring smooth operations and financial clarity.

Lesley McBride

Change Communications & Engagement

Lesley McBride is a Fellow of the Institute of Internal Communication (IoIC) and an active member of the Association of Business Mentors. With over two decades of experience, Lesley is a trusted specialist in change communications and engagement.

Deborah Hulme

Behavioural Change Expert | Human-Centred Transformation Specialist

Deborah brings unparalleled expertise in navigating change and ambiguity, leveraging the latest neuroscience insights to shape dynamic, brain-friendly learning experiences.